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The effectiveness of advertising: a literature review elisabetta corvi associate professor of economics and business management university of brescia. Vol 1, no 1 international journal of marketing studies 2 a review of marketing mix: 4ps or more chai lee goi department of marketing & management, school of business, curtin university of technology. What is a literature review home research designs literature review the next stage is to use the internet, and this is where the difficulties begin.
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